Change Up Your Small Business Website With These Sales-Boosting Tips

Offer Valid: 07/11/2023 - 07/12/2025

With the current economic recession, businesses are looking for new ways to stay afloat and reach their target audience. One of the best places to start is with your website. Websites are constantly changing and evolving, so it is important to keep up with the latest trends in order to remain competitive in your industry. Here are some tips from the Waukee Area Chamber of Commerce on how you can make website updates that will help you grow your business during uncertain times.

Add Visible Contact Info

Having visible contact info on your website is a great way to ensure that potential customers can easily get in touch with you. Make sure to include your email address, phone number, physical address (if applicable), and any other contact information that you think is necessary. This will make it easier for customers to reach out with questions or inquiries about your products or services.

Use PDFs For Security

Protecting customer data is essential in the digital age we live in today, which means using PDFs on websites, especially those related to subscription sign-ups/checkouts. These PDFs provide additional security measures through encryption and password protection, which will give both you and your customers peace of mind. Utilize this PDF filler when you need to have visitors fill out or sign forms on your site.

Add Customer Testimonials

Customer testimonials are a great way to build trust and credibility with new customers who may be unsure about making a purchase from your site. Ask previous customers if they’d be willing to write a short review of their experience with your business, then post them prominently on your website so that potential customers can easily see them when browsing through your products or services.

Add Multiple Payment Methods

Including multiple payment methods is essential for any e-commerce store today, as it makes it easier for customers to complete purchases without having to leave the site. Consider adding options such as PayPal, Venmo, Apple Pay, Google Pay, Stripe, Square Cash, or Amazon Pay, which will give users more flexibility when making payments online. Before adding a new payment method, do some thorough research to ensure that it will work well with your site.

Use SEO In Your Content

Search engine optimization (SEO) helps search engines like Google find relevant content related to keywords typed into their search bar. Be sure to include relevant keywords in page titles, headings, and throughout text content so that search engines can easily index pages related to searches made by potential customers. Additionally, use meta tags and descriptions that accurately describe what each page is about so people know exactly what they’re clicking through before arriving at a product/service page or blog post.

Learn About Coding And Data Analytics:

Learning coding skills such as HTML5/CSS3 or JavaScript can help give you an edge in developing engaging websites that draw attention from potential customers searching online for services similar to yours. It can also come in handy when your site has broken pages or other technical issues, since you won't have to hire a developer to help. Additionally, understanding basic data analytics such as web traffic sources/destinations can help you better understand where people are coming from when visiting your site, which could be useful when targeting certain demographics.


In uncertain economic times like these, it's important for businesses big and small to figure out ways they can stay competitive and profitable. By making some changes to your website that will draw in customers and keep them coming back, you can strengthen your company and lay a foundation for the future. Take some time to look at the PDF tools that are available as well as payment methods that will make online transactions easy and secure. With the right tools, you can ensure that your business is prepared for anything.

The team at the Waukee Area Chamber of Commerce is ready to help your small business succeed! Reach out with any questions or comments you may have.

This Hot Deal is promoted by Waukee Area Chamber of Commerce.